If your business hasn’t yet combined mobile and video marketing, what are you waiting for? The evidence for the success of videos on mobile platforms is growing. These stats should persuade your organization to get on the video marketing bandwagon, and soon!
Mobile stats: Are you salivating yet?
• Consumers turn to their mobile devices for lots of reasons. They use them to shop, for entertainment, and even for news. Nearly every industry can benefit from making their videos mobile-friendly.
• Consumer behaviors also show that people look for video on their mobile devices. In fact, people now watch more videos on mobile devices than they do on desktop computers.
• Engagement is even better on mobile devices. Consumers click-through video content on mobile devices more often than those viewing video on desktops, by three times.
• More and more people are using mobile devices, and the number continues to grow. It’s expected that by the year 2015, more than 2 billion people will own/use mobile devices.
• One word: Bandwidth. Across the nation, access to 4G networks is growing, which means better performance when consumers load and watch videos. (In the past, a slow-loading video would cause consumers to quickly abandon a site.)
• Consumers are demanding more on-the-go content, which mobile videos deliver. Consumers can use their mobile devices to view videos anytime, anywhere.
• Marketers are already convinced of business video’s success. In a recent survey, respondents rated mobile video as the most successful tactic and “very effective.” In fact, mobile video performed better than tactics like page optimization and fast-loading pages.
User tips to get started with mobile
Now are you convinced that mobile and video marketing go hand-in-hand? Here are just a few things your business can do make sure your business’ videos get attention:
• Consumers use multiple types of devices, so your marketing videos need to be compatible with the current web language and video players like HTML5 and Flash.
• Post business videos to a website that’s mobile responsive (a buzzword you’ll be hearing a lot when starting on the mobile-marketing road. Simply put, a “responsive” website lets consumers see a compatible site on mobile devices.)
• Keep videos short. Consumers are on-the-go, and most often, they won’t have the patience to watch a video that’s longer than 60 seconds.
• Like any other marketing material, make sure the video’s content targets a specific customer profile, and always include a call-to-action.
• Business videos should be consistent with your brand’s message. Poor-quality videos reflect badly on a business. Don’t skimp when it comes to quality, and invest in professional video services.
This is what you DON’T want to happen
What do you risk if you ignore mobile tactics and don’t use them to market business videos? In the worst-case scenario, your business could quickly become obsolete. Or perhaps lose out on the chance to increase revenue by the thousands.